Hi, I'm Eleanor.
I spent over a decade in fashion and retail, working my way from the shop floor through buying and into B2B sales at YKK, the world's largest zipper manufacturer. Along the way I managed client accounts, ran marketing campaigns, and got properly hands on with Salesforce, building dashboards, tracking pipelines, and using data to actually understand what customers needed. What I loved most was the relationship building, working out what someone actually wants and finding the right way to deliver it.
That part, the data, the systems, the problem solving behind the scenes, was always the bit I enjoyed most. So I started studying for my BCS International Diploma in Business Analysis in March, sitting my first exam while still working full time. In July I made the decision to leave fashion behind and commit to it properly, going on to complete my remaining exams and finishing my final one in December. I kept going from there: SQL, Google AI, Salesforce administration. Not because I had to, but because I genuinely wanted to understand how businesses actually work underneath the surface.
I'm now looking for a role where that decade of commercial instinct, knowing how to read a customer, build a relationship, and spot what's actually going on, can be paired with the analytical and technical skills I've been building since 2022. If that sounds like the kind of person you're after, I'd love to talk.
Experience
Independent Study and Professional Development
Self-directed · London, UK- Agentblazer Champion (Salesforce AI and Agentforce)
- SQL for Data Science — University of California, Davis
- Tableau training (Desktop, Prep, Server and Cloud), no formal certification
- Google AI Essentials Certificate
- Building Fynde, a React Native fashion price-comparison app, using vibe coding with AI tools including Claude Code
BCS International Diploma in Business Analysis
BCS, The Chartered Institute for IT · Completed December 2025- Foundation Certificate in Business Analysis
- Practitioner Certificate in Business Analysis Practice
- Practitioner Certificate in Requirements Engineering
- Practitioner Certificate in Modelling Business Processes
Sales, Marketing and Analytics Coordinator
YKK Europe Ltd · London, UK- Managed 80+ active B2B accounts, exceeding a target of 40 new customer acquisitions per year
- Generated 15-20 qualified leads per quarter through trade fairs, networking, and targeted outreach, engaging 200+ prospective clients annually across five national and international exhibitions
- Grew Dead Stock Week from 65 to 563 attendees (766% increase) through multi-channel email, social media, and paid advertising campaigns
- Reduced lead response time by over 50% through structured Salesforce tracking and dashboard implementation
- Designed and executed multi-channel acquisition campaigns across paid social, email, print, and press
Web Development Certificate
SheCodes · OnlineAssistant Buyer
Reiss · London, UK- Drove category performance across womenswear during Reiss's post-pandemic recovery, contributing to 50% group sales growth in FY2021 and a further 26.9% in FY2022
- Analysed sales performance data to identify commercial opportunities, supporting range planning and assortment decisions through sales and trend analysis
- Built an automated digital range board in Excel, pulling live product data and images to replace physical boards during remote working and improving planning efficiency across the buying team
- Negotiated pricing with suppliers and supported margin management across multiple seasonal collections
Buyer's Admin Assistant
Moss Bros · London, UK- Maintained and analysed product, sales, and stock data to support buying decisions
- Monitored the product critical path to ensure production timelines were met across multiple ranges
- Improved reporting accuracy and efficiency through structured data management
Assistant Manager
Moss Bros · London, UK- Supported day-to-day store operations and led the sales team to achieve store targets
- Managed visual merchandising, stock management, and onboarding of new team members
Sales Roles
Reiss, River Island, Moss Bros · London, UKBA (Hons) Fashion Design and Development
London College of Fashion · London, UKFoundation Diploma in Fashion
London College of Fashion · London, UKCore Skills
Beyond Work
Completed the UK Three Peaks Challenge, climbing Ben Nevis, Scafell Pike, and Snowdon in 23 hours and 40 minutes, just inside the 24-hour goal.
Travelled to 31 countries and counting, much of it solo, a
curiosity for new places and cultures that shapes how I approach
people and problems alike.